Black role models: which messages work?: testing the impact of role models' messages for black boys and black young men: research to inform the REACH role model programme
This is the report of research that set out to explore black boys and black young men's perceptions of black role models and their messages. It aimed to answer three main questions: does hearing about role models have any impact on black boys and young men?; which qualities and messages most effectively reach and inspire them to raise their aspirations as well as challenge negative stereotypes; are there any unexpected or negative consequences of these messages?.