Research to inform the development of a social marketing strategy for health improvement in Scotland : final report

Report presenting the findings of a research study which applied a social marketing framework to eight examples of health improvement campaigns and initiatives in order to inform the development of a social marketing health improvement strategy for Scotland.

Details
Published: 
2007
Author: 
Martine Stead
Laura McDermott
Gerard Hastings
Steven Lawther
Kathryn Angus
Publisher: 
Institute for Social Marketing