Report presenting the findings of a research study which applied a social marketing framework to eight examples of health improvement campaigns and initiatives in order to inform the development of a social marketing health improvement strategy for Scotland.
Report examining seven case studies of initiatives designed to effect attitudinal, behavioural or policy change, e.g. youth smoking prevention, in order to discover what methods or lessons could be transferred from the case studies to approaches to tackling alcohol harm in the UK.
Report of a research project which aimed to evaluate the ongoing Scottish Government domestic abuse campaign in order to assess attitudes towards domestic abuse, ascertain perceptions of the status of domestic abuse victims, assess the effectiveness of the help available through various channels and examine spontaneous and prompted reaction to the creative elements of the media campaign.