media

Research to inform the development of a social marketing strategy for health improvement in Scotland : final report

Report presenting the findings of a research study which applied a social marketing framework to eight examples of health improvement campaigns and initiatives in order to inform the development of a social marketing health improvement strategy for Scotland.

respectme website

respectme, Scotland's Anti-Bullying Service was launched in March 2007. This organisation works with all adults who have a role to play in the lives of children and young people to give them the practical skills and confidence to deal with bullying behaviour, where it occurs.

Attitudes and Images of Ageing

This learning object is about ways in which people's experience of ageing and mental health are shaped by society's attitudes to older people and later life. You will consider the way age-related images and ideas, displayed in the media and in everyday language, shape our perceptions; but also what we know about older people's own attitudes and aspirations. This object also contains a self-assessment section where you can test how far you have assimilated the key messages from this learning object.

Media guide to terminology

The media plays a valuable role in informing the public about HIV and AIDS. However, some terms which can be misleading about HIV/AIDS, or degrading to HIV-positive people, are not helpful. This factsheet discusses how vital it is that the National AIDS Trust's texts and presentations support the objectives of the 'Are you HIV prejudiced?' campaign by not using stigmatising language and terminology.