Paper that argues that ‘risk’ is often perceived negatively by people using services (used as an excuse used for stopping them doing something) – but risk needs to be shared between the person taking the risk and the system that is trying to support them; states that although some people fear that personalisation may increase risk, it could help people to be safer by putting them more in control of their lives, helping them plan ahead, and focusing our safeguarding expertise on those who really need it; and considers the fact that in an era of personalisation, approaches to risk and regulation will need to be equally personalised.