Paper that shows how the personalisation agenda encourages innovation, offering the potential to create new markets around localised and individual needs, to focus fiscal resources directly and discretely, and to enable small groups of individuals to ‘positively disrupt’ a complex and opaque system.
It begins with a potted history of personalisation, and ends with five recommendations for the implementation of personalisation, whatever the sector, in a way that increases the availability and use of new, communitybased approaches to support and inclusion.