Report undertaken to understand why some parents who are entitled to use early years services don’t normally do so. More specifically, the research seeks to understand how parents access information that shapes their decision-making about early years provision, and how service providers can better engage with and support parents to meet their families’ needs. On the basis of the findings, the case is made for a number of key policy changes, to ensure that early years provision enables children from low-income families to break out of the inter-generational cycle of disadvantage.