Report inspired by a number of projects conducted on dementia in partnership with Red and Yellow Care. The studies include over 200 hours of ethnographic observation in care homes and with individuals living at home. The views of more than 80 people with dementia, 50 carers and numerous frontline practitioners working in different clinical, care or support roles both in and beyond dementia care settings, are taken into account. N.B. free report requires email and name details.