Scams Awareness is to help the vulnerable, especially the elderly, from being ripped off by con artists with such traps as bogus lotteries, deceptive prize draws and 'miracle' health cures.
It is estimated that as many as three million members of the public fall victim to scams sent by means of the post, email, text, telephone and internet, and during this month Carers UK is helping to raise awareness so that more people can avoid joining the growing list of casualties.
The Office of Fair Trading has produced a leaflet specifically for carers and care professionals.