marketing

Plain tobacco packaging: a systematic review

This systematic review outlines findings from 37 studies that provide evidence of the impacts of plain tobacco packaging. The review was conducted following the publication of the March 2011 White Paper Healthy Lives: Healthy People which set out a renewed Tobacco Control Plan for England. One of the key actions identified in the plan was to consult on possible options to reduce the promotional impact of tobacco packaging, including plain packaging. Review published by Evidence for Policy and Practice Information and Co-ordinating Centre (EPPI-Centre).

Creative ways to promote personalisation

Describes some creative ways of promoting personalisation to service users and practitioners. The four methods highlighted are: A board game called 'Whose shoes? - putting people first'; a website (shop4support) where people who use social care support services can choose them online; Social Care TV - to be launched by SCIE in October - which will include video about personalisation, and attending regional personalisation roadshows.

Research to inform the development of a social marketing strategy for health improvement in Scotland : final report

Report presenting the findings of a research study which applied a social marketing framework to eight examples of health improvement campaigns and initiatives in order to inform the development of a social marketing health improvement strategy for Scotland.

The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people : systematic review of prospective cohort studies

Study evaluating the relationship between exposure to alcohol advertising, marketing and portrayal and subsequent drinking behaviour in young people through systematic review of cohort (longitudinal) studies.

Healthy weight, healthy lives : consumer insight summary

Report summarising the results of research conducted for the Department of Health into families' attitudes and behaviours towards diet and activity. This research aimed to enable work to promote healthy weight in children and families to be more effectively targeted and delivered.

Switched on : how television could turn teachers on to learning

Paper assessing the effectiveness of the teachers continuing professional development resource, Teachers' TV, in the context of how teachers learn and the barriers to teachers' learning.

Effective diffusion and adoption of healthy working practices : a feasibility study

Report of a feasibility study which aimed to establish the parameters of a potential healthy working practices demonstration and research project and ensure that the research focused on answering the right questions.