Tackling alcohol harm: lessons from other fields

There a clear need to change attitudes, knowledge and behaviour relating to alcohol in the UK. This report presents seven case studies, each telling the story of an initiative designed to bring about attitudinal, behavioural or policy change, for example sustainable transport use or youth smoking prevention. This novel approach provides a unique insight into how the application of new thinking may help to reduce harmful drinking patterns. This report examines how initiatives successfully used in other fields can help inform new strategies for tackling alcohol related harm.

Author: 
Martine Stead
Author: 
Ross Gordon
Author: 
Ingrid Holme
Author: 
Crawford Moodie
Author: 
Gerard Hastings
Author: 
Kathryn Angus
Publisher: 
Joseph Rowntree Foundation
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