Research to inform the development of a social marketing strategy for health improvement in Scotland : final report

Report presenting the findings of a research study which applied a social marketing framework to eight examples of health improvement campaigns and initiatives in order to inform the development of a social marketing health improvement strategy for Scotland.

Author: 
Martine Stead
Author: 
Laura McDermott
Author: 
Gerard Hastings
Author: 
Steven Lawther
Author: 
Kathryn Angus
Publisher: 
Institute for Social Marketing
Published: 
2007
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