Public understanding of poverty in the UK is limited. The media can give people with experience of poverty the opportunity to present their views, experiences and opinions, which can help to inform and create a groundswell of public opinion supporting efforts to tackle poverty. This study examines how people with direct experience of poverty in the UK can have a more effective voice in the media. Presentation of their views and experiences through media channels and help to shape and develop public opinion and build support for action to combat poverty.