New media, young people and the internet

Alcohol marketing on the internet is growing rapidly, with the alcohol industry utilizing a range of new and interactive techniques to reach existing and new customers. Of particular concern is the presence of alcohol companies on social networking sites like Facebook and Twitter, and video sharing sites such as YouTube, given that huge numbers of children and young people use these sites on a regular basis, and are consequently at risk of exposure to marketing intended for adults.

This report considers the increasingly prominent role that the internet plays as a means of promoting alcohol use and makes recommendations.

Author: 
Mark Leyshon
Publisher: 
Alcohol Concern
Published: 
2011
Average: 4.5 (2 votes)