Influencing public behaviour to improve health and wellbeing: an independent report

Report on how government deals with the challenge of helping people to make different choices about their health. It focuses on building current approaches, using the latest evidence from areas such as behavioural economics and psychology, to suggest ways in which the government could become more effective in this area, to help people to make healthier choices where they wish to do so.

File: 
Author: 
Geoff Mulgan
Publisher: 
Department of Health (DH)
Published: 
2010
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