This briefing is the first output from the ippr-PwC social care programme. This programme seeks to generate public debate about the future of social care; and consider how the social contract between the state, organisations, communities, families and individuals may need to fundamentally change to ensure that the future of social care is based on principles of fairness and sustainability. This publication it's free, in order to download there are two ways to do it, by registering or just by following the link to download it.