Children and parents: media use and attitudes report
Report designed to give an accessible overview of media use, attitudes and understanding among children and young people aged 5-15. It also documents the views of parents/carers about their child’s media use, and the rules, tools and other ways that parents manage such use.
The document is based principally on findings from Ofcom’s media literacy tracker conducted in spring 2011. Where possible, within the sample of children aged 5-15 and their parents, demographic analysis is conducted by age of the child interviewed, by gender and by household socio-economic group.