In 1998 Labour made significant reforms to the youth justice system. A decade later these have failed to reduce offending. This report proposes ways in which the youth justice system could reduce offending, as well as ways of creating public confidence in the system. Contents include: why we need a new approach to youth justice; a tale of two targets - why a new approach is needed; objectives, barriers to, and new principles of youth justice; can a new direction be preventative?; will the public support popular preventionism?