motivation

This paper looks at the core issue of motivation and is of relevance if you are interested in the process of behaviour change. The paper was written as a resource for staff at Bright, http://www.brightplace.org.uk, who run social marketing campaigns in partnership with other charities.

In January 2005, the Social Work Services Policy Division of the Scottish Executive commissioned the British Market Research Bureau (BMRB) to undertake research to understand why social work students are undertaking the new social work degree and the postgraduate degree. This resource outlines the key findings of this research.