This report has been written for people interested in breaking down stigma and discrimination attached to mental ill-health. It provides an overview of some of the steps to consider when setting up an anti-discrimination programme and reports on the success of one such project. Section 1 explores "stigma busting" approaches. Section 2 describes Kent Mental Health Awareness in Action project which involved the Institute of Psychiatry, World Psychiatric Association, and two local awareness groups. Section 3 is an evaluation of the Kent Workshop Programme.