Attitudes to age in Britain 2010/11

The ageing population presents a real challenge to the UK and indeed internationally. Whilst government policy affects people’s experiences, perceptions and assumptions about ageing and age differences, it is only of late that this area is being researched.

The present report aims to consolidate this research using evidence from the ONS Opinions Survey 29-item attitudes to age module developed by Vauclair et al., (2010). A full review of previous evidence can be found in Abrams et al., (2009).